What are the quotes you never chased costing you?
Not the ones you lost on price — the ones that went quiet and nobody got back to. Put in your numbers and your own estimate of how many were winnable.
The last figure is your judgement, and the whole answer rests on it: of the quotes nobody chases, how many do you think would have been won if somebody had? Set it to what you actually believe.
Margin left on the table each year
£25,920
- Quotes never chased / month
- 12
- Quotes never chased / year
- 144
- Jobs that implies / year
- 21.6
- Turnover / year
- £86,400
- Margin / year
- £25,920
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The job with no deadline
Every other task in an install business has a date attached. The install is booked. The commissioning certificate is due. The customer is waiting on site. Following up a quote sent eleven days ago has no date on it at all, so it loses every time it competes with something that does — not through carelessness, but because that is how a week works when you are also the engineer.
Which is why the fix is never “try harder to remember”. It is making the chase something that happens whether or not anyone remembered — and the number above is what it is worth doing that for.
Frequently asked questions
How many air-conditioning quotes should be followed up?
All of them, which is precisely why it does not happen — chasing is the job that has no deadline, so it loses to the one that does. The useful question is not whether you should chase, it is what the ones you never got to are worth. That is what the calculator puts a number on.
What share of unchased quotes would actually have converted?
Nobody can tell you that from the outside, and we are not going to pretend to. It depends on your market, your pricing and how warm the lead was. The calculator asks you for the figure because it is a judgement about your own business — start with something conservative and see whether the answer still bothers you.
Why does the calculator ask for gross margin?
So the headline is money you would have kept rather than money that would have passed through. A £4,000 job you did not win is not £4,000 lost — it is the margin on it, which is the number worth acting on.
Let the chasing happen on its own
Vento tracks every proposal from sent to signed, so the quiet ones surface before they go cold. 14 days free, no card.
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